Even before the global pandemic, marketers explored both digital events and other kinds of experiences that did not require face-to-face, indoor contact. A poll indicated that 44% of individuals favor outdoor experiences as a possible spark for an idea for a non-digital event that doesn’t involve in-person contact with business employees. Brands may still enjoy in-person contacts while providing social separation and lots of natural ventilation by holding activities outside.
experiential marketing agency la was already on the increase before the epidemic, with marketers noting the growing appeal of brand experiences and events. Given the constraints on socializing, consumers’ demand for face-to-face connections has only become stronger. The reintroduction of live events after a two-year gap necessitated some ingenuity. They were eager to put fresh initiatives to the test in order to push through additional social distancing measures.
Marketing agencies had to learn to investigate and embrace both virtual and hybrid experiences to stay up with the increasingly shifting of customer expectations. They had to include significant technology to bring the experiences to life. Consumers are significantly more likely to try new initiatives if they know that some of them were designed specifically to satisfy their needs and work around current limits.
A new component of the lab space is inspired by a neighborhood corner shop and has a variety of unique tech installations. All of the projects are aimed at making the customer’s purchasing experience easier, memorable, fun, and more intuitive. The first project that visitors will encounter is an interactive display board which makes it easy for customers to find their way around.
Through artificial intelligence (AI) and artificial reality (AR) technology, the virtual changing room allows customers to virtually try on things that they are contemplating purchasing. This avoids the inconvenience of doing it in real life and takes into account the limitations of changing room space in the post-Corona virus age.
New Tech Installations For Consumers
Customers who visit the newly opened laboratories, for example, must first sync their mobile phones with the in-store app so that their experiences may be personalized to their preferences and they can be presented with preferable alternatives. They may choose what music they wish to listen to while shopping and have hot beverages produced to their specifications.
Visitors become considerably more involved with the store when digital advancements like these are introduced in an immersive area since they’re engaging with it in a more intimate way. Customers are willing to try out new and innovative technologies after a year of video calls and gadget exhaustion because they want to see how technology has progressed to improve their experience. While future freedoms are unlikely to be shortened, marketers should embrace experiential marketing agency la and enjoy interacting with customers in public spaces. Of course, today’s active virus is far from over. So, analyzing how these online encounters function will be critical in identifying what works and what is not going to work. Lots of marketers should place a premium on reuniting with customers after such a long absence.